In 1971 Massimo Osti, the revolutionary designer internationally recognized as the “godfather of sportswear”, founded Chester Perry brand, renamed into C.P. Company in 1978. The brand immediately found favour thanks to its subtly non-conformist interpretation of functional men’s wardrobe classics.
For more than 45 years the brand has continued to pioneer its signature hybridization of archival military, work and sportswear models, combining them with intensely researched, cutting-edge, Italian fabric innovation. This fabric innovation has also been heightened by the use of garment dyeing, a technique C.P. Company was the first in the world to develop in the mid 1970s, in which fully-finished garments made from multiple fabric and fiber are dyed as final step, producing clothing with unique chromatic richness and tone-on-tone subtlety. C.P. Company is easy-to-wear, feeling like you’ve always owned from the moment you first try it on, but at the same time distinctively in its details, combining tradition, innovation and performance.
The selected candidate will be responsible for leading the strategy and development of Customer Experience as well as the e-commerce area, working closely with the company's management and headquarters.
Responsibilities:
* Collaborate with the Brands and Marketing team for market analysis related to Customer Experience and its implementation across various channels and markets.
* Implement the strategy, define monitoring KPIs, and ensure organizational alignment with the defined strategy.
* Execute actions aimed at improving Customer Experience by collaborating with various company departments and guiding the Sales team in customer interactions.
* Define and enhance loyalty plans in line with the target markets and different business channels.
* Identify business opportunities in the e-commerce channel, developing a diversified commercial strategy for different markets, with particular attention to China and America.
Candidate Requirements:
* Strong proactive skills developed in the fashion sector, in international contexts, with particular knowledge of the American and Chinese markets.
* Knowledge of the main digital marketing tools (Google Analytics, SEO tools, CRM systems, etc.).
* Education in Digital Marketing, E-Business, or Business Administration. Diplomas and degrees obtained in international contexts will be considered a plus.
* Mandatory fluency both in English and Mandarin.
* Strong skills in managing and developing international teams.
* Excellent organizational skills and the ability to manage complex projects.
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