We are seeking a dynamic and results-driven Marketing Manager to lead and innovate marketing efforts for our growing law firm. As the Marketing Manager, you will play a critical role in enhancing the firm’s visibility, engaging clients, and driving business growth. This position is ideal for a motivated marketing professional with a passion for strategic thinking, creativity, and measurable impact. You’ll manage diverse campaigns, oversee digital channels, and collaborate closely with our executive team, attorneys, and staff to ensure our marketing aligns with the firm’s mission and goals.
What Makes This Opportunity Special?
* Merit-Based Bonuses: Unlock your earning potential with performance-driven bonuses that reward your achievements and contributions.
* Generous Paid Time Off: Enjoy a work-life balance with ample time to recharge and prioritize what matters most.
* Impactful Work: Your efforts will directly contribute to the firm’s growth and help clients navigate life-changing legal journeys.
* Leadership Role: As the marketing leader, you’ll have the autonomy to design and execute innovative strategies, making a real difference in how we reach and serve clients.
* Collaborative Team: Join a supportive, mission-driven team that values your ideas and celebrates shared success.
* Flexibility: Enjoy the freedom of remote work, allowing you to balance personal and professional commitments while driving exceptional results.
* Professional Growth: Work in a fast-paced environment where your expertise is valued and your contributions are rewarded.
This is your opportunity to lead, innovate, and thrive while making a meaningful impact on the lives of clients and the success of our firm.
Responsibilities
* Develop and Implement Marketing Strategies: Create comprehensive marketing plans tailored to our legal practice areas and target audience to increase visibility and attract new clients. Your strategies will be instrumental in driving business growth and client acquisition.
* Manage Digital Campaigns: Oversee all digital marketing efforts, including SEO, PPC, social media, and email marketing, to boost online engagement and improve client retention. Your expertise will ensure our campaigns achieve measurable results.
* Create and Oversee Content: Develop compelling content such as blogs, newsletters, and case studies to highlight the firm’s expertise and build trust with current and prospective clients. Engaging content is key to demonstrating our value and establishing credibility.
* Monitor and Report Key Metrics: Analyze campaign performance using tools like Google Analytics, providing actionable insights to optimize strategies. Accurate tracking ensures we achieve a strong ROI and meet our marketing goals.
* Strengthen Brand Presence: Ensure consistent branding across all platforms, enhance our reputation in the legal industry, and establish the firm as a thought leader through PR opportunities and community events. A strong brand fosters trust and loyalty.
* Collaborate with the Team: Work closely with attorneys and staff to align marketing initiatives with business objectives and gather insights for content creation. Effective collaboration ensures marketing efforts support firm-wide goals.
* Plan and Execute Client Engagement Events: Organize webinars, workshops, or appreciation events to strengthen relationships with clients and highlight the firm’s commitment to their success. Engaged clients are more likely to refer others and remain loyal.
Qualifications
* Ideal Candidate Must be Bilingual: English and Spanish
* Educational Background: Degree in Marketing, Communications, Business, or a related field. Advanced degrees or certifications in digital marketing are a plus.
* Professional Experience: At least 2 years of experience in marketing, preferably in the legal industry or professional services sector. Proven success in managing digital marketing campaigns and driving business growth.
* Technical Expertise: Proficiency in digital marketing tools such as Google Analytics, SEO tools, PPC management platforms, and social media management tools. Familiarity with CRM systems and email marketing platforms is highly desirable.
* Content Creation Skills: Strong ability to create engaging and professional content, including blogs, newsletters, and case studies, tailored to specific audiences.
* Analytical and Strategic Thinking: Demonstrated experience in using data to track performance, optimize campaigns, and report ROI. Strong problem-solving skills to address challenges proactively.
* Communication Skills: Excellent verbal and written communication skills with the ability to collaborate effectively with attorneys, staff, and external partners.
* Leadership and Organizational Skills: High level of initiative, creativity, and the ability to manage multiple projects and deadlines independently. Exceptional organizational skills to prioritize tasks and ensure timely delivery of marketing initiatives.
Compensation
$24,000 - $30,000 a year
About The Santos Law Offices, PA
About Us
At our firm, we change lives one client at a time. Since 2017, we’ve been committed to helping individuals and families navigate complex legal challenges with compassion and expertise. Our mission is to empower clients through personalized solutions, ensuring they feel heard, supported, and confident.
We value integrity, community, and resilience. By treating every client as a partner in their journey, we’ve built a reputation for delivering results and fostering trust.
Why Work With Us?
* Impact: Make a difference in people’s lives navigating legal challenges.
* Growth: Join a growing firm that values innovation and professional development.
* Culture: Collaborate with a supportive, mission-driven team.
Be part of our community and grow with us!
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