21Shares is seeking a highly motivated Public Relations Manager to join our fast-paced and nimble in-house Communications/PR team supporting the 21Shares brand. In this role, you will support the team by externally promoting our products and brand to the business, finance, technology, and crypto press. In addition, this role will help coordinate critical timelines, calendars, and preparation for industry events, award submissions, and news coordination with our social and marketing teams. Candidates should be comfortable managing agencies and have pre-existing relationships with reporters.
Responsibilities
* Execute the overall communications strategy for 21Shares
* Write and update press releases and other press and marketing materials
* Coordinate speaking opportunities and media outreach at external events, working closely with the Marketing team and PR agencies
* Organize and maintain industry conference/events/awards calendar and help identify opportunities to place key executives at events that will support greater company objectives
* Develop close working relationships with PR agencies on:
o Monitoring industry news and flag issues and trends and relevant coverage, track and maintain media coverage
o Media pitches for reporters
o Rapid commentary opportunities
o Brainstorming ideas on ways to leverage 21Shares product initiatives
* Develop strong relationships cross-functionally (Sales, Product, Engineering, Research) for commentary, thought leadership and review
Qualifications
* 3+ years of experience at a PR agency or in-house at a fintech or crypto company
* Bachelor's degree in Journalism, Communications, or Public Relations
* Become a crypto nerd – have the desire to follow and understand current events and how the media covers them
* Ability to communicate news-worthy topics to the press
* Experience and understanding of the crypto industry is a plus
* Startup mentality and experience are a plus
* Pre-existing relationships with reporters in the business, finance, technology, and crypto sectors
This role can be based in Zürich or London, and will be expected to work from either our Zürich or London office in a hybrid model Monday - Wednesday.
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