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Job Reference:
d64c3d3bf9ae
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Posted:
16.03.2025
Expiry Date:
30.04.2025
Job Description:
CONTEXT:
We are looking for a passionate Digital Marketing Project Leader to join our L'Occitane en Provence Export Business Unit, based in Geneva. In this role, you will play a pivotal part in elevating our e-commerce presence across EMEA and LATAM (40 websites) while embodying L'Occitane's commitment to innovation, sustainability, and customer-centric excellence.
As part of the Export Digital Squad, you will collaborate closely with cross-functional teams - Trade Marketing, Retail Training, Sales, Global IT and Digital teams - uniting efforts to deliver exceptional digital experiences. This is your opportunity to bring your creativity and expertise to a global stage, directly impacting our customers' journey and the future of beauty retail.
MAIN RESPONSIBILITIES:
1. Website Management & Conversion Rate Optimization (CRO)
o Empower Local Teams: Guide markets through website redesigns by providing a central Shopify theme, tailored tutorials, and recommended structures for engaging landing pages and enriched product pages.
o Innovate & Optimize: Share and implement innovative web features, monitor their performance, and ensure alignment with L'Occitane's brand identity.
o Drive Growth: Perform UX/UI and content audits in top markets to unlock e-commerce growth opportunities.
o Web Developments Project Management: Partner with external agencies to coordinate web development projects and ensure the quality of new features through rigorous testing and validation.
o Best Practices: Foster a continuous learning environment by gathering and sharing local insights and success stories across regions.
2. Web Acquisition Coordination
o Audits & Insights: Working with Export acquisition leader, conduct annual audits of Google Ads and Meta Business Suite accounts in key markets, providing actionable recommendations tailored to market needs.
o Strategic Support: Assist local teams and briefing paid media agencies, defining digital media strategies that amplify brand goals, drive incremental e-commerce sales, and increasing brand awareness.
o Innovation: Collaborate with internal teams to create and execute campaigns that bridge digital efforts with retail store traffic.
3. Digital Consulting & Internal Community Management
o Digital Follow-up: Build close relationships with local digital managers to co-develop winning e-commerce strategies that resonate with market specifics.
o Knowledge Sharing: Create onboarding kits, host dynamic training sessions, and distribute monthly toolkits filled with actionable digital insights, content and campaign ideas.
o Community Engagement: Animate and inspire a vibrant community of digital experts across distributor markets, ensuring L'Occitane's digital ecosystem thrives with collaboration and innovation.
o Resource Hub: Keep internal knowledge platforms up-to-date with tutorials, best practices and success stories that empower local teams.
HOW YOU CAN FIT:
* Minimum 3 years of experience in digital marketing with hands-on exposure to e-commerce, web optimization and content management systems (CMS);
* Proficient in English and Spanish, conversational level in French;
* Experience in the cosmetics or retail sector is a distinct advantage;
* Proficiency in CMS management, with Shopify experience as a plus;
* Competence in key digital tools such as Google Analytics 4, Google Ads, Meta Business Suite, and Google Search Console;
* Enthusiastic about digital marketing trends, innovations and strategies;
* Highly adaptable, solution-oriented, and comfortable in a fast-paced, multicultural environment;
* Excellent team player with strong interpersonal, influencing and communication skills, driven to educate and inspire others.
WHAT WE OFFER:
* Working for a unique company, strongly committed towards the planet and the people (B Corp certification);
* Working with passionate colleagues coming from all over the world;
* A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast;
* Monthly allocation & discount for store products;
* 5 weeks annual leaves & 3 extra-days offered as public holidays;
* Flexible and hybrid work arrangement;
* Public transport allowance.
PERMANENT CONTRACT
STARTING DATE: ASAP
LOCATION: Geneva (Plan-les-Ouates), Switzerland
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