The Senior Brand Manager in Switzerland reports directly to the General Manager and oversees the national launch team. Their role involves collaborating with different departments to coordinate a successful cross-functional launch and strategic planning at the local level. This effort focuses on introducing a pioneering product for atopic dermatitis, aiming to offer competitive patient solutions that support patients and healthcare providers in achieving therapy objectives.
Responsibilities:
* Spearheading the launch of a strategic product focused on atopic dermatitis.
* Establishing a robust launch platform for the brand within the launch team, collaborating with stakeholders to ensure a successful interdisciplinary local launch.
* Comprehensive market understanding of atopic dermatitis and incorporation of patient and healthcare insights into product strategy.
* Crafting integrated campaigns and adaptable marketing plans to navigate shifts within the pharmaceutical industry.
* Developing and managing omnichannel initiatives, digital content, and innovative projects aligning with company marketing strategies for comprehensive success.
* Ensuring sophisticated, targeted scientific communication through optimal use of communication channels to deliver value to stakeholders and patients.
* Contributing to strategic and tactical planning for the brand, including market assessments, customer insights, segmentation, and global strategy alignment.
* Supporting financial planning and oversight, including sales forecasting and budget management.
* Leading strategic planning initiatives in atopic dermatitis, collaborating with Medical and Market Access teams to enhance the clients medical dermatology portfolio.
* Participation in national and international conferences.
* Regular engagement with opinion leaders and department decision-makers.
Education:
* University degree in medicine, pharmacy, biology, chemistry, economics, or marketing.
Skills:
* Strong analytical and strategic abilities, creativity, and teamwork orientation.
* Effective communication with cross-functional colleagues and external stakeholders.
* Demonstrated adaptability in complex environments.
* Entrepreneurial mindset, strategic thinking, and innovation.
* Decision-making skills fostering positive, results-oriented teamwork.
Experience:
* Biologics' Product Manager experience with a proven track record.
* Knowledge of the Swiss market and its dynamics.
* Daily application of entrepreneurial thinking.
* Experience in developing, implementing, and monitoring marketing strategies, including successful product launches.
* Budget development and management proficiency.
* Marketing expertise in dermatology preferred.
* Excellent English proficiency.
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