Job description
You’ll rock the following tasks:
1. Co-lead the content planning for the upcoming month across all social media channels
2. Define, plan, execute and report influencer campaigns & events in collaboration with the team
3. Schedule and use in-house UTM tracking system, native and/or third party publisher
4. Organize, publish, and track social media assets in both internal and external digital asset management (DAM) platforms by applying standardized tagging framework, monitoring usage & rights, reporting etc.
5. Measure, analyze and report on quantitative and qualitative metrics
6. Build & keep relationships with key profiles
7. Oversee content production process from planning, to drafting, execution, publication & reporting
8. Create & curate original channel-specific content in alignment with the brand voice, editorial pillars, marketing initiatives, and the content team.
9. Use our social media listening tool to monitor online conversations and identify social media relevant trends
10. Stay on top of social platform developments and best practices in an effort to push innovative concepts and test & learn campaigns
11. Drive knowledge-sharing within the company
12. Use our social media tool to report on past campaigns and gain insights to inform our future activities
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