Job Title
Digital Communications Officer
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About the Role
We are seeking a highly motivated and creative Digital Communications Officer to join our team at Syz Group. As a key member of our communications team, you will play a pivotal role in shaping and executing our digital communication strategy, driving innovation and impactful communication strategies that strengthen client engagement and brand visibility.
Key Responsibilities
* Lead the complete lifecycle of the website's redesign and optimisation, including conducting stakeholder consultations, defining objectives, UX strategy, and core functionalities, collaborating with external agencies and internal IT teams, overseeing content migration, managing timelines, deliverables, and budgets, testing and troubleshooting, and continuously monitoring and analysing website performance.
* Develop and implement a comprehensive digital marketing and communication roadmap aligned with our overarching strategy, manage and oversee our digital channels, track and analyse key performance indicators to assess the impact of digital communication activities, provide data-driven recommendations for optimization, stay informed on industry trends, emerging technologies, and best practices to drive continuous improvement across digital initiatives.
* Craft and advance content strategies for all digital platforms, manage content planning and editorial calendar development, lead the creation and execution of innovative, targeted digital campaigns to attract and engage high-value clients, analyse and optimise customer journeys and related content to maximise lead generation and conversion.
Requirements
* Proven experience of minimum 4-5 years in digital communications, digital marketing, or a related field, ideally within financial services or a similar industry.
* Expertise in managing and optimising digital platforms, including websites, social media, and newsletters.
* Strong understanding of SEO/SEM practices, analytics tools, and digital campaign performance tracking.
* Exceptional project management skills, with a track record of leading website redesigns and building content platforms from the ground up.
* Budget management experience with a focus on maximizing ROI.
* Creative and strategic thinker with a keen ability to craft engaging, client-focused digital content.
* Excellent collaboration and interpersonal skills, with experience working across teams and managing external vendors.
* Detail-oriented, proactive, and adaptable to a fast-paced, dynamic environment.
Languages
* Native English speaker: proficiency in French or German is a strong advantage.
Education
* Master's degree in marketing or communication.