Develop and execute strategic marketing plans to elevate brand awareness, customer engagement, and revenue growth in the Quick Service Restaurant (QSR) sector.
The role is responsible for crafting a seamless customer journey, enhancing guest loyalty, and optimizing digital and in-store experiences.
Key Responsibilities:
1. Marketing Strategy & Brand Management
* Design and implement comprehensive marketing strategies to enhance brand positioning and increase market share.
* Oversee brand identity, ensuring consistency across digital, in-store, and advertising channels.
* Leverage omnichannel marketing efforts, including digital, social media, traditional advertising, and promotions.
* Manage public relations, sponsorships, and influencer collaborations to strengthen brand credibility.
* Drive localized marketing campaigns to boost traffic and sales in specific locations.
2. Customer Experience & Engagement
* Develop and execute customer experience strategies to enhance satisfaction, loyalty, and repeat visits.
* Oversee guest journey mapping to identify pain points and implement improvements across digital and physical touchpoints.
* Leverage data analytics and customer feedback to personalize experiences and drive engagement.
* Implement and manage loyalty programs, mobile apps, and CRM initiatives to increase customer retention.
* Collaborate with operations teams to ensure excellent service delivery and consistent brand experience.
3. Market Research & Insights
* Analyze market trends, consumer behaviors, and competitor activities to inform marketing strategies.
* Utilize data analytics to optimize promotions, menu offerings, and pricing strategies.
* Conduct regular customer satisfaction surveys and implement initiatives based on insights.
4. Digital & Delivery Growth
* Drive digital transformation initiatives, including online ordering, delivery platforms, and mobile app engagement.
* Develop targeted digital campaigns to optimize sales through third-party delivery partners and direct channels.
* Work closely with IT and operations teams to ensure seamless technology integration for customer convenience.
5. Stakeholder Collaboration & Leadership
* Lead and develop a team of marketing and customer experience professionals.
* Work closely with cross-functional teams to ensure brand consistency and operational alignment.
* Present insights and recommendations to senior leadership to drive data-driven business decisions.
Requirements:
* Bachelor's or Master's degree in Marketing, Business, or a related field.
* 10+ years of experience in marketing, customer experience, or brand management within the QSR sector.
* Proven success in developing and executing high-impact marketing and customer experience strategies.
* Strong analytical skills with experience in data-driven decision-making.
* Expertise in digital marketing, CRM, and loyalty program management.
* Excellent leadership, communication, and stakeholder management skills.