Summary:
The Senior Marketing Specialist plays a vital role in the Nova Switzerland Commercial Team. Reporting to the General Manager and guided by the International Marketing Manager, this position creates comprehensive marketing plans to grow market share.
Job Description
This position works closely with corporate marketing to develop and deliver marketing materials and sales tools that align with Nova Switzerland business objectives.
Key Responsibilities
* Coordinate live and online events, including tradeshows, webinars, and seminars, as part of the overall marketing strategy.
* Develop and execute multichannel digital and print campaigns in collaboration with corporate marketing.
* Collaborate with Swiss Key Opinion Leaders (KOLs) and internal stakeholders to drive marketing efforts forward.
* Provide strategic input to develop integrated communications plans based on marketing strategies, under the guidance of the General Manager and International Marketing Manager.
* Manage project timelines and budgets, ensuring proactive coordination and integration of marketing activities across Nova subsidiaries as needed.
* Evaluate marketing program performance using analytics and tracking services.
Requirements
* Bachelor's degree in Marketing or related field, with three years of experience in Healthcare, ideally with Point of Care IVD.
* Digital marketing expertise and proficiency in organizing live and virtual events.
* Project and budget management skills.
* Fluency in German and English; French and Italian are advantageous.