Job Description
We are seeking a highly skilled Digital Marketing Project Leader to join our team at L'Occitane en Provence Export Business Unit in Geneva. This role will play a pivotal part in elevating our e-commerce presence across EMEA and LATAM (40 websites) while embodying L'Occitane's commitment to innovation, sustainability, and customer-centric excellence.
In this position, you will collaborate closely with cross-functional teams — Trade Marketing, Retail Training, Sales, Global IT, and Digital teams — uniting efforts to deliver exceptional digital experiences. This is your opportunity to bring your creativity and expertise to a global stage, directly impacting our customers' journey and the future of beauty retail.
Main Responsibilities
1. Website Management & Conversion Rate Optimization (CRO)
* Empower Local Teams: Guide markets through website redesigns by providing a central Shopify theme, tailored tutorials, and recommended structures for engaging landing pages and enriched product pages.
* Innovate & Optimize: Share and implement innovative web features, monitor their performance, and ensure alignment with L'Occitane's brand identity.
* Drive Growth: Perform UX/UI and content audits in top markets to unlock e-commerce growth opportunities.
* Web Developments Project Management: Partner with external agencies to coordinate web development projects and ensure the quality of new features through rigorous testing and validation.
* Best Practices: Foster a continuous learning environment by gathering and sharing local insights and success stories across regions.
2. Web Acquisition Coordination
* Audits & Insights: Working with Export acquisition leader, conduct annual audits of Google Ads and Meta Business Suite accounts in key markets, providing actionable recommendations tailored to market needs.
* Strategic Support: Assist local teams and briefing paid media agencies, defining digital media strategies that amplify brand goals, drive incremental e-commerce sales, and increasing brand awareness.
* Innovation: Collaborate with internal teams to create and execute campaigns that bridge digital efforts with retail store traffic.
3. Digital Consulting & Internal Community Management
* Digital Follow-up: Build close relationships with local digital managers to co-develop winning e-commerce strategies that resonate with market specifics.
* Knowledge Sharing: Create onboarding kits, host dynamic training sessions, and distribute monthly toolkits filled with actionable digital insights, content, and campaign ideas.
* Community Engagement: Animate and inspire a vibrant community of digital experts across distributor markets, ensuring L'Occitane's digital ecosystem thrives with collaboration and innovation.
* Resource Hub: Keep internal knowledge platforms up-to-date with tutorials, best practices, and success stories that empower local teams.
Requirements
* Master's degree in digital marketing or equivalent;
* Minimum 3 years of experience in digital marketing with hands-on exposure to e-commerce, web optimization, and content management systems (CMS);
* Proficient in English and Spanish, conversational level in French;
* Experience in the cosmetics or retail sector is a distinct advantage;
* Proficiency in CMS management, with Shopify experience as a plus;
* Competence in key digital tools such as Google Analytics 4, Google Ads, Meta Business Suite, and Google Search Console;
* Enthusiastic about digital marketing trends, innovations, and strategies;
* Highly adaptable, solution-oriented, and comfortable in a fast-paced, multicultural environment;
* Excellent team player with strong interpersonal, influencing, and communication skills, driven to educate and inspire others.
What We Offer
* Working for a unique company, strongly committed towards the planet and the people (B Corp certification);
* Working with passionate colleagues coming from all over the world;
* A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment, and move fast;
* Monthly allocation & discount for store products;
* 5 weeks annual leaves & 3 extra-days offered as public holidays;
* Flexible and hybrid work arrangement;
* Public transport allowance.
Contract Details
Permanent contract;
Starting date: ASAP;
Location: Geneva (Plan-les-Ouates), Switzerland.